There are moments in every creative journey where you stop and ask:
What do we really stand for?
What symbol captures who we are — not just aesthetically, but in essence?
When we set out to define the identity of House of Nawel, we didn’t want just a logo.
We wanted a statement. A symbol that could carry the weight of our vision — of everything we believe in about creativity, leadership, and expansion.
And the answer came, not as a trend or a shape, but as a feeling:
movement. elevation. direction.
That’s when the Pegasus appeared.
The Pegasus has always been more than mythology. It’s always been a metaphor for the in-between — for those rare moments where we’re not quite on the ground, but not fully in the air either. It’s the split second when you decide to rise.
That’s what we wanted our brand to represent.
Not fantasy — but transformation.
Not noise — but motion with purpose.
If you look closely at our logo, the Pegasus isn’t flying yet.
Its front legs are lifted, ready to launch. Its back legs are still grounded, holding onto experience, memory, foundation.
And that balance — that duality — felt right.
We see it as a metaphor for the kind of people we design for:
The ones who are in motion.
Who are stepping out of what they’ve always known, and into something bigger — with intention.
People who don’t rush to stand out, but stand tall by staying true.
Its wings aren’t stretched to impress.
They’re expanding — naturally, silently, in real time.
Because real growth isn’t loud. It’s grounded. It’s internal. It’s earned.
Why It Matters
We didn’t want a symbol that screams.
We wanted one that speaks clearly — that you can feel even before you understand it.
The Pegasus, to us, represents House of Nawel’s way of thinking:
Always rising. Always refining. Always choosing clarity over clutter.
It reminds us — and hopefully you too — that there’s a kind of power in choosing movement over stagnation, vision over repetition, and elevation over expectation.
This is more than fashion.
It’s design with direction.
And every time you wear something from Nawel, you’re not just getting dressed —
you’re stepping into flight.